Downfall of Nokia

 As we all know, back when Nokia was the king of the Smartphone industry, ruling the market, you may or may not have examined the articles and posts surrounding Nokia's rise and fall, so I decided to write an article explaining how the tech giant will be able to make a comeback. I must say that Nokia’s history has been confusing and unstable, with rises and falls. Furthermore, Nokia was the undisputed ruler of the Smartphone industry for a long time, but each run of the show, in the long run, comes to an end. Many say that this happened to Nokia because of its lack of innovative thinking by itself, but deep down, there are many more reasons for this downfall. Nokia had a tremendous market share of 38 percent, which eventually came down to 9 percent, or even less. So let's look at some of the reasons why this happened.

Nokia began as a pulp mill company in the late 1800s and gradually evolved into the largest telecom company in the market. It released its first phone in the year 1987, called the Mobira Cityman 900. Later on, it ruled the smartphone industry in the mid-2000s with its Symbian OS, and in 2007, Nokia recorded a market share of 38 percent. Considering all these things, Nokia was considered the king of the market. In 2007, Nokia was worth around 138 billion, which was more than Apple, and eventually came down to 31 billion as of 2021. In 2007, Apple launched its first touch-screen smartphone, while Nokia was still releasing keypad phones. In 2008, Nokia released its first touch phone, which had a one-year delay. Maybe Nokia thought the touch screen wasn’t meant to be a futuristic thing, but it turned out to be that Nokia actually figured out how to keep a portion of the overall industry in 2008, which is shocking. Nokia should have gone with the Android operating system in 2008 instead of being stubborn with its Symbian operating system; this misunderstanding was the beginning of the company's demise. Nokia never deemed Android to be a step forward as a futuristic thing, and it was never required to adopt the Android operating system. Nokia revealed its Symbian working framework after gaining an insight into market trends. Nonetheless, Apple and Samsung had established their market positions at that time by 2010, and it was past the point of no return for Nokia. In comparison to the IOS and Android operating systems, it was difficult for the Symbian working framework to make any progress; Symbian was not so advanced compared to these and was really slow. This is the most compelling reason behind Nokia's defeat is its lack of innovation and Symbian love. 

Eventually, the market share of Nokia came down to 26.3 percent in 2010 which is a really downside for it; Nokia's dissatisfaction was exacerbated by a poorly executed deal with Microsoft deal in 2013. Instead of going with the flow or trying new things out Nokia offered itself to Microsoft. Nokia's agreements demonstrated the company's inability to survive on its own in the market which eventually everyone understood. Apple and Samsung were making history, significant advancements and specialized events at the same time which attracted many customers. Nokia's ability to respond to the dynamic and comprehensive changes on the horizon has passed the point of no return even after the Microsoft deal. Microsoft's acquisition of Nokia is widely regarded as the worst blunder in the company's history, and neither Nokia nor Microsoft profited from the deal. Many analytics’ say the reason was due to poor marketing strategies and tactics, the chances of succeeding are harmed by poor marketing strategies, and Nokia was no exception. The organization used an ineffective umbrella marking process. Apple was the first company to use the umbrella branding strategy, which featured the iPhone at the top, the same goes with Samsung. It kept adding new versions to this umbrella for a long period, year after year with new stuff. They both followed a similar path by releasing the own series of series, but Nokia failed to notice the signs. Nokia had built up a reputation for customer trust over the years, but it was slowly eroding by time and it already did as expected. 


The company's selling and distribution and supply methods were inefficient for the people. That is why, after witnessing the disaster that is the Deal with Microsoft, Nokia chose to consider some enticing equipment and programming advancements. However, they were supplied by Nokia's rivals at the time and lacked originality as expected. Nokia's dissatisfaction with its advertising and distribution methods played a significant role in the company's exit from the flexible market. Nokia was never able to keep up with shifting trends and innovation like Samsung and Apple. Nokia was known for its equipment and didn't give its smartphone product line much thought. To avoid any more risks associated with purchasing development telephones, the company first ignored technological advancements which were running hot in the market. The company needed to be redirected, but it was past the point of no return by the time Nokia realized it that they did a mistake later. Nokia advanced after almost every major manufacturer had begun to provide excellent smartphones, rather than being among the early adopters. Nokia miscalculated its image value and took it for granted in the market. Even after the late delivery of its smartphones, the company anticipated that family members would rush to retailers to purchase Nokia-made phones. People genuinely predict Nokia retaining market dominance if it adapts to and accepts Android or utilizes superior programming at its core. Nokia felt it's beyond brilliance could help with lightening any tough situation. Tragically, matters failed to play out in that manner. The absence of development in its gadgets honestly delivered to Nokia's misfortunes. While manufacturers like Samsung and Apple concocted improved phones every year, Nokia essentially dispatched the Windows cell phone with essential provisions. The Nokia Lumia collection turned into a kick-off measure, but even that imploded due to the absence of development, and then Nokia eventually accepted android and used their OS. The unsightly and stupid provisions failed to help in the 3G and 4G days for Nokia sadly. Nokia didn't have 3G-enabled phones. Nokia has refrained from embracing the latest technologies. Nokia's disappointment turned into a contextual analysis that led the association to understand the importance of constant progress and improvement. The rise from what was once the world's best mobile organization to lose everything in 2013 is truly terrifying and sad. So this is my whole view on why Nokia failed. Furthermore, I will be writing my opinion on how Nokia can recover from this, Thank you.

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